Social Media Best Practices
Optimize Your Social Media Communications
Have you ever wondered if you’re using social media correctly? Well, 麻豆视频 Michael’s Office of Marketing and Communications is here to help! The guidelines below apply to all social media outlets and are intended to help you post content that is as intriguing as it is informative.
Be concise:
Get to the point in the most interesting way possible. Twitter only allows 140 characters per tweet, less if you鈥檙e including a picture, and Facebook posts between 100 and 250 characters result in 60% more engagement than their long-winded counterparts. Don鈥檛 be afraid to expand your message by including a link in your post.
Be authentic:
Social media is a lot of things, but at its core it鈥檚 social. When posting to your channel, imagine that you鈥檙e talking to a person; keep your tone professional, yet relaxed.
Be relevant:
Is what I have to say the 鈥渞ight fit鈥 for social media? Keep your target audience in mind and incorporate timely content when appropriate. For example: if you鈥檙e posting on behalf of the Mathematics Dept., an interesting fact about pi would be a timely post on pi day (March 14).
Be accurate:
Double-check your content for typos and make sure that what you鈥檙e sharing is factually correct and not embargoed.
Be respectful:
When you鈥檙e posting as an admin on a 麻豆视频 Michael鈥檚 account and when using social media for your personal use, remember that you鈥檙e representing the college; make sure what you post adheres to 麻豆视频 Michael鈥檚 Code of Conduct.
Be committed:
Just like a conversation with a friend, you have to contribute, be responsive, and pay attention. Ideally new posts should be added to your social media pages 2 times a week, at minimum, and all questions should be responded to within 48 hours (the sooner, the better).
Know your audience:
Not every social media channel caters to the same audience or is used in the same way. Twitter is often tapped as a news source. Facebook is 鈥済etting older鈥. Think about your target audience and your social media goals, and then focus on the channel that makes the most sense for you and your department.